OVERVIEW
Unbothered Foods is a company that sells sourdough crackers designed for people with digestive issues. Our social media strategy aimed to connect with their target audience of middle-age women with digestive issues, educate them about gut health and the benefits of sourdough, and ultimately increase sales. We achieved this by sharing valuable information about digestive health, highlighting the health benefits and features of our crackers, and providing personal touches with the founder throughout the social media feed.
GOALS
Audience Engagement: To connect with women with digestive issues and provide them with valuable information and resources related to gut health and nutrition.
Brand Awareness: To increase awareness of Unbothered Foods and our mission to create foods that are both delicious and gut-friendly.
Sales Growth: To drive sales of our sourdough crackers by showcasing their health benefits and unique features.
Undressed x Unbothered Giveaway Series
Back to Top