OVERVIEW
The Children’s Place digital Giving Tuesday campaign focused on celebrating the organizations mascot’s 2nd Birthday by fundraising to create a safe and inclusive play space for the youngest clients the organization serves. This project included peer-to-peer fundraising content, video interviews, a live Facebook event, and real-time updates. It exceeded expectations by bringing in over $20,000 (doubling last years campaign) and receiving recognition by Nonprofit Connect with a Philly Award.
DELIVERABLES
Video interviews with teachers highlighting the importance of the playground expansion project
Social media content and graphics optimized for engagement. 
Toolkit provided to the community to participate
Targeted email campaigns to donors and supporters
Photography
2023
Giving Tuesday:
Music Therapy
In 2023 The Children's Place digital Giving Tuesday campaign focused on celebrating the organizations mascot (Rudy Bear) 3rd Birthday by fundraising to expand the agency's music therapy program. I designed the campaign and helped optimize social media, email, and video strategy to raise $10k.
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