Design
The Children's Place is a non-profit organization serving the mental health needs of young children who have experienced trauma. We developed marketing materials, photography content, and a social media strategy. Our goal was to enhance their outreach, strengthen community connections, and visually support their mission with compelling content and strategic storytelling.
Industry
Nonprofit, Children
Deliverables
Design, Photography, Social
Year
2022 - 2024
Signature Event Branding
I designed the wrap for The Children’s Place on Wheels, a mobile mental health therapy playroom housed in a retrofitted minibus. This traveling service brings therapy directly to schools and community centers, making mental health support more accessible for children by overcoming challenges like scheduling, transportation, and childcare.
The 2023 year-long social media strategy earned a Gold Philly Award from Nonprofit Connect for Social Media Brand Management – recognizing the overall social media presence across Facebook, Instagram and LinkedIn.
Following a tragic shooting at the Kansas City Chiefs Super Bowl parade that injured several children, we swiftly responded by launching a comprehensive social media campaign. As the leading children's mental health organization in the area, our goal was to provide immediate support to affected families and raise awareness about the importance of mental health resources. The campaign targeted families with young children and emphasized accessible guidance for both children and adults, helping the community process and heal from the traumatic event.
